WEBSITE DESIGN
Websites that feel true to brand
Thoughtful, curated digital experiences.
Bloom & Be Website Completed
For the project overview... see below
Bloom & Be Project overview
Objective
Design and maintain a modern e-commerce website that communicated the brand's values while providing an intuitive user experience.
My Role
• Creative Direction
• UI/UX Design
• Page Layout & Visual Hierarchy
• Graphic Design
• AI Image Generation and element design (Graphic Design)
• Image Editing
• Website Maintenance
Software, Pluggins and Tools Used:
• Adobe Photoshop
• Adobe Illustrator and Corel Draw (Planning, and design)
• WordPress (Website Platform)
• Slider Revolution (Website Banners)
• Midjourney & ChatGTP (Ai Image Creation)
• Various plugins, including: Advanced Custom Fields, Elementor Pro, Bob Go Smart Shipping Solutions, Click to Chat, Custom Products Tabs, etc
Design Brief
Goals
• Create a clean, modern aesthetic, styled to appeal to a female audience
• Create from scratch to ensure a one-of-a-kind website
• Reinforce the premium feel to promote a platform for luxury skincare brands
• Highlight South African identity
• Improve product discoverability
• Build trust through professional presentation
• Ensure consistency across every page
Key Features
✓ Fully responsive layout
✓ Comprehensive product catalogue
✓ Educational blog
✓ Contact forms
✓ Promotional banners
✓ Consistent branding
✓ Vibrant custom photos
✓ Custom graphics
Design Elements
Colour palette:
Typography:
Headings: Playfair Display
SUB HEADINGS: ANTONIO
Body/Text: Nanum Gothic
Icons:
Button Style
Planning
